Introduction

The Marketing Unit is one of the several units under the Professional Da'wah Division responsible to distribute and market the print and electronic da'wah materials to Islamic community especially and Malaysia in general. Apart from that, it is also responsible to handle the print material wakaf scheme and to sell YADIM’s books throughout Malaysia. The unit is also responsible to seek potential market for programs and paid professional courses organized by the Professional Da'wah Division in government and private organization in Malaysia.

Objectives

• To increase YADIM’s book sales to maximum level and to achieve
profit proportionate to the capital expenditure.
• To make addition and widen the educational books printed by
YADIM in local market.
• To assist and broaden YADIM’s da'wah programs to every Islamic
groups in Malaysia.
• To sell advertisement space in magazines published by YADIM.
• To ensure educational materials publish by YADIM meets market
requirement (every potentials will be referred to the appointed
panel in order to ensure the published book will meet its target).