Mission
To develop the nation’s future leaders who embody Islamic ideals and possess a strong da’wah spirit.
Vision
To serve as a platform for university students to enhance their personal competencies and contribute meaningfully to the ummah.
Core Pillars
- Develop knowledgeable and competent Islamic da’wah practitioners based on the Malaysian da’wah model.
- Coordinate the activities of Islamic NGOs and strategic da’wah partners in promoting and strengthening da’wah within society.
- Encourage the community to compete in doing good by fostering understanding, appreciation, and practice of Islamic values through da’wah activities in the fields of education, social development, and community welfare.